How Pressd Is Redefining Screen Printing

You might think that screen printing is something that is quite a mature technology, like custom design tool software, and there’s not a lot that could be done to change and improve it. Certainly, the basic idea of screen printing has been around for a long time, but two young entrepreneurs from Chicago believe that they can, and will, change the screen printing business for the better.

Pressd Screen Printing

Pressd Screen Printing

The pair have a lot of experience with screen printing. Nick Rizza is just 24 years old, and Bryan Neubauer is 25 years old, but together they have been working in the screen printing industry for a combined 15 years. They put their heads together and have come up with a new technology that will use water based inks, instead of the standard plastisol ink or direct-to-garmet style printing. They will work with products made in America, and they have committed to printing using a one-for-one model so that they can ensure maximum competitiveness.
Their goal is not to be the cheapest custom printing company in the world, or even the fastest – but they do want to make sure that they offer the best value for money.

A Saturated Market

The world of custom t-shirt printing is near-saturated. With low-end companies such as Café Press at one end, then custom sublimation printing companies at the other. Pressd wants to offer something in between, giving consumers the opportunity to submit their designs and get them printed at high quality so that it will not crack, fade or peel. They want to position themselves as an ethical and affordable company, and reach the segment of the market that wants small batches of products printed at an affordable price.
Their service will be ideal for small teams, stag and hen dos and other smaller groups that are interested in getting T-shirts and other apparel printed with their logos. The pair launched a kickstarter campaign for their technology recently, with a very modest goal of just $10,000. It will be interesting to see how far they can take that cash, and whether they really will make an impact in the world of printing.

Why Selling Custom Products Is a Great Way to Do Business Online

Starting an online business can be a rather intimidating proposition for many people, especially if they want to sell physical products. The overheads associated with doing business the traditional way can be significant, and if things go wrong you will be stuck with goods that you cannot sell.
That’s why so many people are making their entry into the world of Web to Print Solution using companies that do custom designed products. With websites such as Zazzle and SpreadShirt you can start an online store with no overheads other than your Internet connection. You don’t have to pay for the products – the customer orders directly from the website, and you get a cut from each sale.

Web to Print Design Tool Solution

Web to Print Design Tool Solution

Easy to Get Started

These custom product websites are incredibly easy to use – you don’t need to be a skilled designer or a good graphic artist. All you need is some clever ideas and the connections to promote your products. Thanks to the easy to use product design wizards, anyone can make clever products that people will love.

Where to Promote Your Products

Most people who make products on websites such as Zazzle or Spreadshirt do so for a specific community or event. Those sites are ideal for one-off production runs, such as T-Shirts or baseball caps for stag or hen nights, and they are also ideal for clubs and interest groups. For example, sports teams or gaming clans can print caps, hoodies, t-shirts, mugs, mouse mats and other accessories.
This gives would-be small business owners the chance to test the waters with their ideas, and sell some items online without making a major investment. If their early testing is successful, they can reinvest the profits into a bigger venture – potentially going the way of bulk ordering custom products from another company so that they can take advantage of the discounts that come with bigger orders, and enjoy a bigger profit margin.
Selling custom products online frees you from the hassle of having to handle your own billing and fulfilment, and makes it much easier for you to focus on the things that you really enjoy – coming up with new ideas and engaging with the community that you are making the products for.