The London Design Festival will see the launch of MindBower, a new Idea-to-Product design platform. The platform, designed by Dezeen Promotions, is intended to be a sophisticated way for people to turn ideas into custom, realized products.
The creators are currently inviting submissions from would-be creators who want to have their designs shown at the London Design Festival, which will take place later this month.
The platform is accepting submissions from anyone, whether they have design experience or not, and every tasl, like Custom Printing for Walls and Interiors, Custom Printing Software Tools, HTML5 Online Product Designer. They are looking for low tech products and creative concepts, and will select up to five projects which will be displayed at the Tom Dixon and Wallpaper Magazine multiplex during the festival.
The deadline for submissions is the 10th September, and feedback will be sent during the week afterwards, with the winning designs being announced on September 19th, ready for the festival.
A Home for Big Ideas
Mindblower call themselves a home for big ideas, and hopes that they will enable people to get their ideas made, even ideas that would be overlooked by more conventional manufacturers. Carmit Turgeman, the founder of the company, said that ‘Everyone has at least one big idea during their lifetime”, and explained that because of a lack of time, knowledge and resources most of those ideas are never given the chance to become reality.
People with big ideas can submit them to a creative panel on the Mindblower website, and the ideas will be looked at by Roberta Green, George Louis and Carmit Turgeman, this team of publicists and master communicators will consider the idea, and then if they believe that it is marketable they will help the designer with the nitty-gritty of turning it into a fully-fledged product, including the product design, manufacturing, branding, patent registration and approval, and the sales process.
The inventor will be given up to 20 percent of the profit in royalty payments. This may seem like a small payment for a big idea, but when you consider that 20 percent of a successful product is infinite orders of magnitude greater than 100 percent of an idea that never gets made, it is easy to understand why inventors are eager to have their ideas considered. The company has already approved a handbag that can be turned translucent by clicking a button, and some wall-mounted artwork that can be unfolded to create a set of functional furniture.