Gone are the days when Magento developers could safely assume that users would be accessing their sites from the comfort of their own homes on a PC with a keyboard, mouse and high resolution screen. Today, users are just as likely to be shopping online while walking around a physical store – spotting a product that catches their eye and then purchasing it online at a discount.
If you want to make sure that you capture those web savvy impulse buyers, you need to make sure that your site has proper programming and files structure and runs well on any device. This means designing a site that can handle different scree sizes, orientations and platforms gracefully.
The Responsive Paradigm
Responsive web design involves programming and designing and developing a website using CSS to create flexible grids and layouts, and serving different images to different platforms. A user on an iPad should see a different layout to a user on a Blackberry, and someone on a PC should see more rich media than someone on a small-screened, low power smartphone.
The idea behind responsive web design is that instead of having several different site designs targeting different devices, you create a single design that is flexible and, as the name suggests, responsive – it automatically serves up different content, and the CSS rearranges the elements on the screen to match what the viewer is using. When done right, this paradigm eliminated the need for multiple design and testing phases.
The Elements of Responsive Design
Creating a responsive design is simple. Use fluid grids and fluid images to create a layout that scales to match the screen size. Use smart markup to ensure that the layout flows correctly. In addition, define viewpoints to prevent mobile devices such as the iPhone from trying to over-ride your layout and use screen resizing when it is unnecessary.
If you incorporate these elements into your next theme design, you will have a responsive, attractive and easy to use site design.
Websites are supposed to be the online equivalent of the actual business. So it’s very important for the site to look similar to the actual store location if there is one. Target for instance has a red layout with a million bulls eye’s on their site just as they do in the store. Best Buy has a blue and yellow layout with their “Best Buy” logo plastered throughout the site just as they do in the store.
It’s important for loyal customers to see something they’re already familiar with. It’s also important for new customers to get acquainted with your theme. This familiarity will be a part of the relationship you’re hoping to build with the potential customer for years to come. Even when you’re business isn’t present, something as simple as seeing the two colors (for example) will remind them of your business instead of the one they’re actually looking at. To this day I think anyone wearing khaki pants and a red shirt works for Target.
Advice from top web design companies in London gave us expert advice in creating a comfortable website environment for viewers to browse and lounge for long periods of time because they don’t know countless hours and sleepless nights have been put into the lavender background jazz music that makes them feel so calm. To web design experts, attention to detail is crucial and critical. Though it isn’t necessary to hire a web design expert to attain this kind of perfection, it is important to follow them on social media for free tips.
Let’s focus on what makes a website design poor. Loud, fast passed music for instance may not be the way to go if your business is selling mattresses or some other sleep easy product. Staying with a calmer, neutral sound (possibly even white noise) would be the best idea. Not being able to find contact information is something many viewers find very frustrating. Even if the website isn’t very attractive, you may be the only business they can find that sells chocolate body jewelry. Providing an easy to find “contact us” page will give the viewer the chance to call or email with additional questions that they don’t see in the “faqs” page.
A faqs page is solely dedicated to the most popular questions viewers ask and your answers, to troubleshoot any issues the viewer may be able to solve on their own before trying to contact you. These two pages are vital to easy navigation which is the overall goal of having a functional website. Having a functional website increases leads. An interactive website is even better; polls and quizzes are a good way to involve viewers with your business and other viewers (by seeing poll results).
A web design company can help you figure out how to design your website to maximize your profits and discover an efficient, effective way of reaching your target audience. Layout can be everything to potential customers, as they will judge your company and its products and services by your website. How does your website compare to the sites of your competition? Is information easy to find on your website? Can potential customers decipher what you are selling and what you are asking of them?
Make a decision on how you want your company to be portrayed. Branding your company accurately is essential to your entire marketing plan and will definitely come into play when designing your website. Design your layout around your company logo and the general feel of your brand. What colors represent your business? Do you want your layout to be light, dark, simplistic, complex, etc.? The branding of your company should guide you in your decisions, as long as you know how you want your target audience to perceive your company.
Choose an effective content layout after this has been done. Do you have a major call to action you want potential consumers to respond to? If so, you should make this clear on your website’s homepage or landing pages. Make it possible for consumers to complete this action throughout your website. Place the most important content in areas that are always visible and obvious to viewers. If you want people to know you have a Twitter or a Facebook, add a small feed to the side of your website. If you want people to follow your blog, attach this to the side of every page or make the link very visible. If you want people to be able to view your contact information or easily contact you by filling out a form, include this somewhere easily accessible.
Be careful not to clutter your pages with too much information or too much content. You want your website to follow a cohesive plan with its content layout. What is the easiest way for people to find what they might be looking for on your website? Is it clear what the most important elements of your business are by the way you have laid out your content? Make special calls to action for sales and promotions and call attention to them by placing them at the tops, sides or bottoms of pages.
Before you release your website to the world, test it out. Does it accurately represent your company? Is it easy to navigate? Do all pages and links work? Does everything line up correctly? Are customers able to efficiently carry out calls to action? Is your layout a captivating house for your content, casting your company in the best possible light? The answer to all of these questions needs to be “yes” before you can expect to turn profits from your website. The best web design requires planning, organization and a clear idea of what you want your website to do for your company.
Getting the complete web designing and Magento web development solution is not at all tough as there are many people and companies who now provide an excellent service of this kind.
A mark left in time
More and more people are now finding the need to have their own website or blog and as a result of this need, there are so many professionals and companies who now offer the service of designing and setting up websites and blogs. As a result, such designing services have left their stamp on internet businesses.
Today there are thousands of websites and blogs that exist – and more cropping up every day. As a result of this huge number, the need for designing services has increased in leaps and bounds.
Why the big demand for a web designing solution?
For any business to be successful in today’s world, the business must have an online presence. But having an online presence is not enough, it should be a successful one. And for this, companies need to have a professional website or blog. And this is why there is the need for a professional or a company who will be able to design a blog that not only looks good, but also meets the standards of a professional site or blog.
Thus any business would need a website that is not boring, but one that is eye-catching, very attractive and extremely user-friendly. And in this arena the designers of websites play a critical role.
Only the best websites
Only websites that have great designs can actually manage to get the attention of people, this is because the competition is fierce as there are so many websites and for any website to get the attention of a person, it first has to stand out from all the other websites that exist in cyber space.
The bottom line…It is vital that a website have a good design for it to get the best clients. In fact, having a great web designing solution is the key to the success of any online venture.